Capriccio Coffee

What is Capriccio Coffee?

Capriccio is a new concept in Coffee Excellence...

It is a well-known fact that if you buy low-grade coffee, you will be selling low-grade coffee. The best machine or the best Barista can’t make bad coffee taste good!

You will have customers, but they won’t be queuing out the door or telling friends about this amazing coffee.

On the other hand, if you buy the best Coffee in the World but don’t know how to make it, you are in the same position.

With Capriccio we have all the tools to help improve your coffee offering and make more money!

If you buy into “The Capriccio Way” you will be taking on a Coffee Partner who will help you double your coffee sales within 6 months.

Your Options...

Buy cheap coffee from Cash and Carry, cheap wholesaler or even the web.

• You have cheap coffee, limiting your sales to those who don’t mind as long as it’s hot and wet.
• You receive no support in how to present your coffee.
• You have a problem with your machine, you loss business until the machine is repaired.
• You receive no preventative maintenance.
• No menu support or guidance.
• No financial help with marketing activity.

Buy from traditional coffee company...

• Pay more for your coffee.
• Maybe receive some free market support in the for of a sign or a few cups with there logo.
• Maybe have machine service capability.

Buy Capriccio!

• Receive highest quality, fresh, Hand Roasted coffee.
• Choose one of five blends to fit your customer’s profile.
• Receive free machine and grinder service and assessment with first order.
• Receive free quarterly staff training and machine/grinder audit.
• Free consultation for menu support.
• Subsidised services carried out on your equipment.
• Replacement equipment at trade cost when required.
• Cash back every year to help market your business not ours!
• Volume discounts of Capriccio premium products.
• Trade discounts on Barista essentials.

Pricing

This luxurious full Arabica coffee is without doubt the finest coffee you are ever likely to experience. Blended to a closely guarded secret recipe and hand roasted to perfection. The Espresso is full bodied, fruity and chocolaty overtones. Perfect Espresso with enough penetration to flavour Cappuccino, Café Latte or even Americano.

For those a like there Italian Crema , this is the one for you. You will want to make another one just to see how the Crema flows then the taste will send you to heaven. True and traditional Espresso Roast means that you get a meaty flavour for those who like to taste coffee not just milk.

A darker Rich roast gives this coffee a distinctive Northern European feel. As an Espresso, its citrus flavours come flooding out. The strong fruity flavours work fantastically well with milky drinks.

Ethical ticks all those boxes. This is 50% Fairtrade with 50% Rain Forest Alliance Certified Coffee. Both sources are Soil Association Approved Organic. Apart form all that, it tastes pretty amazing to.

Don’t buy Fairtrade Coffee just because it says Fairtrade on the label. Don’t compromise on quality. The coffee you sell has to be fantastic as well. This coffee is great coffee first and Fairtrade second. Rich, smooth Espresso but like all Capriccio blends, designed to give you customer an experience, which will keep them coming back for more.

Question - My customers don’t complain, so why should I change?

Answer – How many of you’re customers compliment you on your coffee. Your customers should be telling their friends how great your coffee is. If they're not, maybe you should think about improving your offer.

Question – I can’t afford to buy more expensive coffee?

Answer – Can you afford not to. With so much competition on the high street, you must be selling better coffee than your competition. We are!

Question – My customers will walk if I put my prices up.

Answer – You don’t need to put your price up. Even our highest quality Premium blend is less than 8.5p per cup. And you will sell more coffee!

Question – What happens when I place my first order?

Answer – Order 2 cases or more and your coffee will be delivered by a trained specialist who will set up bean grinder and service machine groups to make sure Capriccio is being served as it should be. We will then demonstrate how to produce perfect espresso and present you with a coffee care and training guide. We will talk to you about a bespoke, on going training program to ensure you are always producing great coffee.

Other Products and Services

The Capriccio brand is growing which means we will be able to provide a full offering of products and services to help grow your business.

Simple the very best Hot Chocolate you have ever tasted. Steamed together with milk until thick and creamy!

It is impossible to replicate this amazing drink using any other type of hot chocolate. Hot Chocolate and Chocolate based drinks are the fastest growing and most profitable on the High Street.

If you thought the coffee was good, try this!

When serving a hot drink, it should be to hot, but you need to serve it in a quality cup.

By using a polystyrene or cheap paper cup, you are telling the customer the drink inside isn’t going to be great.

The only cup we recommend is the world famous Dimple Cup.

We believe it is the best in the World. It is a double walled cup with a design, which gives it great rigidity and heat retaining qualities.

We have a range of designs all at the same price.

Keeping with the quality theme, we recommend Monin as a way of expanding your coffee menu. We have a full and comprehensive list of uses and applications available on request.

Without great investment on your part we can help you product a menu of drinks, which your customers will love and your competition will hate!

Full range of ancillary products including frothing jugs, tampers, thermometers, cleaning chemicals, sugar, stirrers, tea and more available.